TATLER

 1) Look at the Tatler Media Pack. Go to page 2: how does the editor introduce the magazine?

‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP”

 2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader?

Circulation is  80,035   Readership is 163,000   Average HHI =£261,572   Female = 73%    ABC1 = 83%    AB = 51%   Average Age =41    London/SE =70%

3) Look at page 6. What do Tatler readers think about fashion? How much do they spend?

Tatler readers tend to spend around $840 on their fashion.

4) Go to page 10. What are the special editions of Tatler that run throughout the year? What does this suggest about the Tatler audience? What about the psychographic audience group that best fits Tatler?

Their are Spa guides, School guides, Wedding guides etc. These all show that the target audience are mostly people who care about fashion and will spend absurd amounts of money to do so and people who are trying to mend back relationships, friendships etc.

Media language

1) What different examples of typography can you find on the cover of Tatler? What are the connotations of the serif and sans serif fonts?

I can find 

2) How do the cover lines appeal to the Tatler target audience?

It shows the news of what is going on and intrigues the target audience as it relates to them

3) What are the connotations of the Tatler colour scheme on this particular front cover?

The colour green suggest posh people are really lavish and really like to keep everything in an orderly fashion.

4) How is the central image designed to create interest in the magazine? Find three reasons for your answer. (E.g. the model, the mise-en-scene such as props, costume and make-up, body position, facial expression etc.)

The dress intrigues the target audience as they will really aspire to have one like her and keep up to the fashion code

Representations

1) What celebrities or famous people are mentioned on the cover? Why do you think Tatler put them on the cover?

Emma Waymouth because they want to include more black people to avoid being called out for racism and too traditional.

2) What do the cover lines suggest about the lifestyle of rich people in the UK?

Suggests rich people being very posh as they

3) Looking at the image and cover lines together, what different groups of people are represented on the cover and how are they represented? (E.g. men/women/rich people/race & ethnicity etc.) 

The posh and women are presented as models wearing lavish jewellery and they also included black people to keep their magazine up to code in the future to avoid being caught for racism

4) Are there any stereotypes being reinforced or subverted? How? Why?

The stereotype of women being more towards beauty and fashion is reinforced as we can see a women wearing expensive jewellery an the latest fashion

Social and cultural contexts

1) What types of people are NOT featured in Tatler? (Watch the clip above again if you need help with this - the clue is in the title 'Posh People')

Poor/ middle class people are not included due to the magazine only starring posh rich people.

2) Tatler runs special issues on holidays, spa breaks, cosmetic surgery, watches and jewellery and private schools. What does this suggest about the magazine's representation of life in Britain? 

This suggests that the rich are living their dreams and that they are enjoying life.

3) What audience groups might be offended or insulted by the front cover of Tatler? 

Asian as they are only showing more of the posh wealthy rich english people.

4) Find three other front covers for Tatler from different months. What issues, subjects or people are regularly featured in Tatler?

More black people are added/ included into the front cover of tatler to follow up with society 

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