Learner Response : Magazine

 1) Type up your WWW/EBI feedback in full (you don't need to write the mark and grade if you want to keep this confidential). 

WWW - Excellent knowledge and subject terminology in relation to NHS Represent

EBI - What is convention?
          What conventions appear on OMO?


2) Read the mark scheme for this assessment carefully. Write down the mark you achieved for each question: 

Q1: 0
Q2: 9
Q3: 5
Q4: 6

3) Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer. 

-Adverts would be taken at face value in the 1950s and believed to be true.

-Coming out of post-war shortages/rations etc. readily available items such as washing
powder were beginning to make things easier.

-A mundane task is made to seem exciting and rewarding – ie the image and the way it is
anchored with ‘This’ll shake you, Mother!’

4) Now look at question 3 - on the NHS Represent advert. Use the mark scheme to identify one way the advert subverts stereotypes of race/ethnicity and one way it might reinforce stereotypes of race/ethnicity. Try and write points you didn't include in your original answer if you can.

- SUBVERT = Subverts stereotypes in key scenes: Kanya King, CEO of MOBO, presented as powerful black woman in open-plan office behind a MacBook with mise-en-scene emphasising her power
and authority (e.g. costume, pose, expression, setting).

- REINFORCE = Other elements of the advert (perhaps inadvertently) reinforce traditional stereotypes of
race and ethnicity: many of the celebrities are from sporting or performance-based
backgrounds (e.g. Nicola Adams – Olympic boxer plus football, dance, fashion, drama). This
arguably reinforces traditional stereotypes of even successful black role models tending to
be celebrated for their performances or physical capabilities.

5) Finally, look at question 4. Use the mark scheme to identify three points you could have made regarding the key messages in the Galaxy advert with regards to genre, narrative and intertextuality.


-Mise-en-scene helps to create a sense of the genre of Audrey Hepburn’s classic Hollywood romances. The selection of a stereotypical Italian Riviera setting filled with 1950s/1960s
nostalgia helps create the atmosphere for Galaxy’s key message. There are several ‘packshots’ of the product

-Use of Audrey Hepburn also links Galaxy to classic Hollywood style and glamour, nostalgia
for golden age of Hollywood. In this way, genre and intertextuality are crucial in
communicating this key message

The movie she has been in is Moon River

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