1) Read page 2. What is KISS FM's mission? 2) Look at page 3. What is the target audience for KISS FM? As well as writing the key statistics from the media pack, try and suggest what psychographic groups would fit the KISS audience too. The target audience for KISS FM is people aged 14-30 years old. 3) Now look at page 5 - The KISS network. How does KISS use digital media and technology to reach its audience? KISS uses digital and social media by 4) Now look at the other side of page 5. What content do KISS Fresh and KISSTORY offer and how can audiences access those stations? KISS fresh and KUSSTORY offer 5) Read page 6. What are the different ways audiences can actively engage with the KISS radio brand? Ways audience can engage with the KISS radio brand is by 6) Are listeners to the KISS Breakfast show active or passive? You can argue this point either way - explain your opinion in your answer. Listeners in KISS Breakfast sho...