Reception Theory

 1) What is the preferred reading of a media text?

Preferred reading of a media text is when the producer chooses how their audience want to perceive the media text. 


2) What is the oppositional reading of a media text?

This is when the audience create their own meaning for the media text and ignore what the producer is trying to show / portray.

3)  How does the Harry Brown trailer position the audience to respond to the teenage characters in the film?

The Harry Brown trailer portrays the teenagers as Violent and aggressive causing the audience to respond to them as crazy and ruthless teenagers with no future or life ahead of them. 


4) Why might young people reject this reading and construct an oppositional reading of the trailer?

Young people would reject this accusation and construct an oppositional reading to the trailer as not all of the teenagers are like this and it will set a bad example of them if the accusations continue.


Big Mac Advert


 The preferred reading of the text is to show how delectable and large the big mac is and the vegetables placed in it are more colourful and broad to give the perspective of healthy.

The oppositional reading of this advert is the audience making their own assumptions such as even though there are vegetables inside there is more of the bad ingredients such as cheese and really old and fried stuff such as the beef.

A negotiated reading is that the audience may see the big mac's ingredients as unhealthy however also agree that someone of the ingredients used such as their fresh crispy lettuce is good for you making it a balanced meal.

Comments

Post a Comment

Popular posts from this blog

Mise-en-scene: Stranger Things Analysis

 Lighting  -  The Forest is Dark and misty. This suggests to the audience that something supernatural and unholy will occur. It also suggest that in the opening scene something will occur that will change the boys life forever. Lastly, the foggy atmosphere shows something dangerous has been released and will cause harm and problems throughout the movie. Costumes  - The teenagers/ boys wear average clothes to communicate to the audience that the monster just targeted average teenagers who were on their way home. Setting  - The setting was at a suburban country side town where not lots of people were seen and there was a restricted research facility nearby which suggests the danger the households living there may be in!
Read more

Industries: Ownership And Control

  1) What is a   conglomerate  in the media industries?  A conglomerate is a large company such as Disney which buys  other smaller companies to gain more revenue (profit) in order to get as higher profit margin. 2) What is a subsidiary? A subsidiary is a company that belongs to another country such as Disney buying PIXAR to gain control over all the characters PIXAR made. 3) What are the benefits for media companies of vertical integration? The benefits for media companies of vertical integration is that the company will seen more powerful amongst all the other companies which will lead to more profit 4) What are the benefits for media companies of horizontal integration? The benefits of Horizontal integration are  allows companies to widen their audience and find other ways to make money increasing their profit and are widely recognised all over the world. 5) Give  three  examples of media companies or brands that have used  ...
Read more

Film Industry: Black Widow

1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above. Imax Disney Marvel Disney   2) What is conglomerate ownership and how does it link to Black Widow? It is when a large company owns different smaller companies such as Disney owns Marvel. 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? The movie star, The CGI and the effects of cars flipping over and people falling down. 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. They used billboards from good morning america, They used IMAX advertising and also interviewed the CEO and lastly used Social media such as YouTube. They were really effective which brought people to ...
Read more