Advertising: Key conventions

 



1) What key conventions of print adverts can you find and what are the connotations or deeper meanings of each convention? For each convention, write about how it communicates meaning to the audience. See the Maltesers advert above for an example of how to do this.

The key conventions of skittles are their product USP, setting, colour scheme, with connotations and a logo. The brand name picture associated with the brand slogan and a catchy phrase  summing up the anchorage text which provides more information about the product. I can also see the image of the product, the brand name and the colour scheme of the rainbow which represents the colour of the skittles which you get when you buy the product.


2) What is the USP (unique selling point) for Skittles and how do you know? Does the advert use any of persuasive techniques listed above?

The USP for skittles are their slogan which is taste the rainbow which clearly shows and signifies eating skittles is like eating the rainbow which would be amazing and extraordinary which will make people mainly children intrigued to try it and really want it.





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