OMO advert CSP

 


1) What year was the advert produced?

It was produced in 1955

2) How were women represented in most adverts in the 1950s? Add as much detail to this answer as you can as these are the social, cultural and historical contexts we will need to write about in the exam.

Women were represented as housewives and fragile as they were to only take care of the house and kids while performing no manual labour such as lifting heavy thing further proving women represented as weak/fragile

3) How does the heading message ('OMO makes whites bright') and the style of the text promote the product?

the writing is in a sharp bubble showing the effect of  brightness and snapinness.

4) Analyse the mise-en-scene in the advert (CLAMPS): how is costume, make-up and placement of the model used to suggest women's role in society?

The woman has a bright expression showing she is happy to do the laundry/use the OMO product. She's also wearing lipstick whilst her sleeves are rolled up further showing she feels the need to look good but also has to do hard work.

5) Why is a picture of the product added to the bottom right of the advert?

to show consumers how the product looks like

6) What are the connotations of the chosen colours in this advert - red, white and blue?

white shows angelic connotations whilst red shows romance and the blue showing peace and tranquillity and a sense of calm

7) How does the anchorage text use persuasive language to encourage the audience to buy the product? Give examples.

8) What representation of women can be found in this OMO advert? Make specific reference to the advert and discuss stereotypes.

9) What is the preferred reading for this advert - what did the producers of the advert want the audience to think in 1955?

They wanted the audience to think that their product was soo good that even washing white things they will become brighter and they also want the audience to reinforce that women belong in the house to take care of everything

10) What is the oppositional reading for this advert - how might a modern audience respond to this text and the representation of women here?

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