BLACKPINK - How You Like That

  Audience:


1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience?

They are known as blinks and they are mostly women in their teenage years.

2) What audience pleasures are offered by the music video for How You Like That?

Diversion to escape from reality

3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments? 



4) How was the How You Like That music video marketed and promoted to the audience?



5) Why is K-pop a global phenomenon and what has helped it to become so popular?

It provides 

Industry:

1) How were BLACKPINK formed and what records have they broken?

Most views on a music video at that time (1 billion)

2) What other successful artists have YG Entertainment created? You may need to Google this.

BABYMONSTER, BIGBANG

3) How has technology and the internet (known as technological convergence) changed the way audiences consume music videos?

They are more accessible as we can find music videos on YouTube now

4) How do BLACKPINK and K-pop show that the media and music industries are now global?

They have a wide range of viewers in the West and there was a meet and Greet in 2019

5) How are UK-based music videos regulated and what types of content require warnings? 

Some regulate their music videos using BBFC using factors such as sexual content, drug misuse etc.

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