Represent NHS Blood & Transplant campaign

1) What is an advertising campaign?  
 Series of adverts with a similar or same message or idea.

2) What is the objective of the NHS Represent campaign? 
To get the BAME community to donate more blood.

3) What does this advert want people to do once they've seen it (the 'call to action')? 
    To donate their blood 

4) Why is the advert called 'Represent'? 
Represent shows that they should represent their community and show kindness.

5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately.
They use celebrities such as Lady Lehsurr, Nicola Addams and Ade Adepitan to show star power.

6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert?
Shows there aren't many people who donate their blood to help other people in need.

7) How does the advert match the key conventions of a typical urban music video?
Casual clothing, rap music video, performance, lip sync etc.

8) How does the advert subvert stereotypes? Give three examples (e.g. ethnicity, masculinity, femininity, age, class, disability/ability etc.) 
Shows main star to be black and all the celebrities to be from the BAME community and also using wheelchair basketballer champion to show even he donates blood.

9) How does the advert reinforce certain stereotypes? Could there be an oppositional reading where some audiences would find this advert offensive or reinforcing negative stereotypes?
Shows a man to be an estate agent and some people may feel this reinforces that women cant be realtors.

10) Choose one key moment from the advert and write an analysis of the connotations of camera shots and mise-en-scene (CLAMPS).]

The empty chair at the end which use slow zooming in shows that there are not many blood donators and many people die due to this because they have rare blood typed only the BAME community have

Comments

Post a Comment

Popular posts from this blog

Mise-en-scene: Stranger Things Analysis

 Lighting  -  The Forest is Dark and misty. This suggests to the audience that something supernatural and unholy will occur. It also suggest that in the opening scene something will occur that will change the boys life forever. Lastly, the foggy atmosphere shows something dangerous has been released and will cause harm and problems throughout the movie. Costumes  - The teenagers/ boys wear average clothes to communicate to the audience that the monster just targeted average teenagers who were on their way home. Setting  - The setting was at a suburban country side town where not lots of people were seen and there was a restricted research facility nearby which suggests the danger the households living there may be in!
Read more

Industries: Ownership And Control

  1) What is a   conglomerate  in the media industries?  A conglomerate is a large company such as Disney which buys  other smaller companies to gain more revenue (profit) in order to get as higher profit margin. 2) What is a subsidiary? A subsidiary is a company that belongs to another country such as Disney buying PIXAR to gain control over all the characters PIXAR made. 3) What are the benefits for media companies of vertical integration? The benefits for media companies of vertical integration is that the company will seen more powerful amongst all the other companies which will lead to more profit 4) What are the benefits for media companies of horizontal integration? The benefits of Horizontal integration are  allows companies to widen their audience and find other ways to make money increasing their profit and are widely recognised all over the world. 5) Give  three  examples of media companies or brands that have used  ...
Read more

Film Industry: Black Widow

1) List the companies involved in the creation of Black Widow. You may wish to use Black Widow's IMDB entry to help with this - see the company credits page - but the answers can also be found in the notes above. Imax Disney Marvel Disney   2) What is conglomerate ownership and how does it link to Black Widow? It is when a large company owns different smaller companies such as Disney owns Marvel. 3) Analyse the film trailer for Black Widow. What aspects of the trailer tell you this is a big-budget blockbuster movie? The movie star, The CGI and the effects of cars flipping over and people falling down. 4) How was Black Widow promoted to an audience? List at least three different methods used by the film's marketing campaign and why they were effective in promoting the film. They used billboards from good morning america, They used IMAX advertising and also interviewed the CEO and lastly used Social media such as YouTube. They were really effective which brought people to ...
Read more