Introduction to Music Video: Blog tasks

1) What are the key conventions of music video?

Editing, visual effects etc.


2) What is intertextuality?

When one media references another media.


3) When did music videos first become a major part of the music industry?

1980s onward


4) What launched in 1981 and why were music videos an important part of the music industry in the 1980s and 1990s?

MTV was launched in 1981 and had a really big impact as it was the only platform to release music videos.


5) How are music videos distributed and watched in the digital age?

Music videos are distributed through social media such as Spotify or YouTube


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