Camerawork: shots and angles

 1) What information do media companies use to create a demographic profile of their audience?

They use Age, Gender, Education, Social class, Race, Home, and profession.

2) Why are media companies and advertisers increasingly using audience profiling and not just demographics?

They use audience profiling because that way they can get enough information like their hobbies and likes.

3) What are the seven different Psychographic groups? 

The Aspirer
Explorer
Reformer
Mainstreamer
Succeeded
Struggler
Resigned

4) Write a brief summary of what each Psychographic group is seeking or motivated by.


The Aspirer- Seeker of status
Explorer- Seeker of discovery
Reformer- Seeker of enlightenment
Mainstreamer- Seeker of security
Succeeded- Seeker of control
Struggler- Seeker of escape
Resigned- Seeker of survival



5) What psychographic group or groups do YOU belong in? Think about your own interests and lifestyle and explain your decision. Remember, you may fit into two or three different groups! 


I believe i am a explorer as i am

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