RobinGCSEMedia

    Audience: 1) What are BLACKPINK fans known as - and what would the demographics / psychographics be for the BLACKPINK audience? They are known as blinks and they are mostly women in their teenage years. 2) What audience pleasures are offered by the music video for How You Like That? Diversion to escape from reality 3) Pick out three particular shots, scenes or moments in the video that would particularly appeal to BLACKPINK fans. Why did you choose those moments?  4) How was the How You Like That music video marketed and promoted to the audience? 5) Why is K-pop a global phenomenon and what has helped it to become so popular? It provides  Industry: 1) How were BLACKPINK formed and what records have they broken? Most views on a music video at that time (1 billion) 2) What other successful artists have YG Entertainment created? You may need to Google this. BABYMONSTER, BIGBANG 3) How has technology and the internet (known as technological convergence) changed ...

  1 )  Magazines: Tatler magazine CSP 2)  Magazines: Heat 3) Advertising assessment learner response   magazine CSP  

  1) Type up your WWW/EBI feedback in  full  (you don't need to write the mark and grade if you want to keep this confidential).  WWW - Excellent knowledge and subject terminology in relation to NHS Represent EBI - What is convention?           What conventions appear on OMO? 2) Read the  mark scheme for this assessment  carefully. Write down the mark you achieved for each question:  Q1: 0 Q2: 9 Q3: 5 Q4: 6 3)  Look specifically at question 2 - the OMO 12-mark question. Pick out three points from the mark scheme that you didn't include in your answer.  -Adverts would be taken at face value in the 1950s and believed to be true. -Coming out of post-war shortages/rations etc. readily available items such as washing powder were beginning to make things easier. -A mundane task is made to seem exciting and rewarding – ie the image and the way it is anchored with ‘This’ll shake you, Mother!’ 4) Now l...

  1) Look at the  Heat Media Pack . Go to  page 2 : the Heat mission. Write  three  things that Heat offers its readers under 'print'. A truly unique experience 2) Now go to  page 3  of the Media Pack - celebrity focus. What does the page say that Heat offers readers? Information on celebrity gossip and conversation starters 3) Now look at  page 4  of the Heat Media Pack. What other content does Heat magazine offer its readers aside from celebrity news? They offer beauty tips to help keep the target audience up to code with celebrities new fashion 4) Look at  page 5 . What is Heat magazine's audience profile? Write all the key details of their audience here.   10% are male   90% are females average age is 37 52% aged 15 to 34  ABC1 57% are married Media language 1) How are the cover lines written to make the audience want to buy the magazine? They use many sorts of ways such as exclamation marks to show the reade...

  1) Look at the  Tatler Media Pack . Go to page 2: how does the editor introduce the magazine? ‘‘TATLER IS A FABULOUSLY TARGETED, SENSATIONALLY ACCURATE RIFLE SHOT TO THE VERY RICHEST READERS IN THE COUNTRY. THESE PEOPLE LIVE THE LIFE REFLECTED ON OUR PAGES, BOTH PHYSICAL AND VIRTUAL. AND BOY, DO THEY LOVE TO SHOP”  2) Now go to page 4 of the Media Pack. Focus on the print magazine (NOT tatler.com - the website). List the key demographic details: age, gender %, ABC1 % (social class), HHI (Household Income), % of those living in London and the South East. What do these demographic details suggest about the average Tatler reader? Circulation is  80,035   Readership is 163,000   Average HHI =£261,572   Female = 73%    ABC1 = 83%    AB = 51%   Average Age =41    London/SE =70% 3) Look at page 6. What do Tatler readers think about fa...

 1) Advertising and Marketing: Key conventions 2) Gender stereotypes in advertising  3) Advertising CSP 1: OMO print advert  4) Advertising CSP 2: Audrey Hepburn Galaxy advert 5) Media assessment 2 learner response 6) Advertising CSP 3: Represent NHS Blood campaign 

Feedback: WWW: EBI: Marks: Q1) Q2) Q3) Q4) Q5) Q6) QUESTION 3: QUESTION 4: QUESTION 6 - 20 MARKS:  

1) What is an advertising campaign?    Series of adverts with a similar or same message or idea. 2) What is the objective of the NHS Represent campaign?  To get the BAME community to donate more blood. 3) What does this advert want people to do once they've seen it (the 'call to action')?      To donate their blood  4) Why is the advert called 'Represent'?  Represent shows that they should represent their community and show kindness. 5) Why have the producers chosen celebrities to feature in the advert? Give an example of three well-known people who appear in the advert and why they are famous - make sure you write their names and spell them accurately. They use celebrities such as Lady Lehsurr, Nicola Addams and Ade Adepitan to show star power. 6) What are the connotations of the slow-paced long shot of empty chairs at the end of the advert? Shows there aren't many people who donate their blood to help other people in need. 7) How does ...